If you contact the customer support of your utility company, phone carrier, bank, or other service provider you’ll likely be flooded with requests to rate the experience and provide feedback. Likewise, corporate websites and email communications often solicit feedback via embedded buttons or links to online forms.
What’s with this corporate obsession with customer feedback?
Are these huge piles of feedback actually analyzed and acted upon? Is customer feedback some sort of corporate cargo cult? Or maybe clever marketing by vendors of feedback tools and services?
The impression is the feedback is just discarded or ignored.
That explains why support agents beg for the highest rating.
It’s all that BS corpo jargon. “Give 110%”, “Do better than your best”. Right, but we’re human beings, no one can be perfect all the time. They don’t care, they have you boiled down to a number.
I did retail for 10 years and I’m damn happy to be done with it. Every time I get a survey though I know in my head what corporate is doing to these people, and I try my damnest to let people know how to actually let their voices be heard.
Leave product reviews, reviews on Google, social media, hell talk to the media, those will all reflect the product itself. But those reviews they send you, those are for human beings just trying to scrape by.