They don’t need to advertise anywhere.
They’re going to twitter for a reason.
“X’s owner now has the ear of the president-elect, a man who has a long history of helping his friends, and punishing his enemies,” said Max Willens, senior analyst, at Emarketer
Bending the knee
And lifting their a## up, so they are better accessible
It doesn’t work that way with advertising. They need to go where their customers go. Bots don’t buy.
But Twitter has been bleeding users. And since the election there has been a very public and very large exodus, including a lot of bigger names with tons of followers. So this isn’t about “go where the viewers are.” This is “spend money to stay on the good side of someone who might be even more inordinately powerful with an incredibly powerful and vengeful sidekick.”
They don’t need to advertise anywhere.
They’re going to twitter for a reason.
This isn’t advertising, it’s tribute.
It’s sending a sacrificial pawn so the tyrant doesn’t think of their absence.