Beyond Meat CEO says a smear campaign almost killed his business. Here’s how he’s fighting back

fortune.com

156

Beyond Meat CEO says a smear campaign almost killed his business. Here’s how he’s fighting back

fortune.com

Sunshine (she/her)M to

veganEnglish • 1 month ago

How a campaign attacking plant-based meat led to a Beyond reformulation

fortune.com

“We reacted by looking inward and asking, ‘How do we make this product unassailable from a health perspective?’” says Beyond Meat CEO Ethan Brown.

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@essell
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English
1•1 month ago
Yeah, they’re way too close together to trust his meat company 😏

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