Beyond Meat CEO says a smear campaign almost killed his business. Here’s how he’s fighting back

fortune.com

149

Beyond Meat CEO says a smear campaign almost killed his business. Here’s how he’s fighting back

fortune.com

Sunshine (she/her)M to

veganEnglish • 2 days ago

How a campaign attacking plant-based meat led to a Beyond reformulation

fortune.com

“We reacted by looking inward and asking, ‘How do we make this product unassailable from a health perspective?’” says Beyond Meat CEO Ethan Brown.

Chat

@JubilantJaguar
link
English
1•5 hours ago
Yes yes, all good points.

vegan

[email protected]

Create a post

You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: [email protected]

Please also check out vegantheoryclub.org for a great set of well-run communities for vegan news, cooking, gardening, and art. It is not federated with LW, but it is a nice, cozy, all-in-one space for vegans.

We ask that the you have an understanding on what veganism is before engaging in this community.

If you think you have been banned erroneously, please get in contact with one of the other mods for appeals.

Moderator reports may not federate properly and may delay moderator action. Please DM an active mod if an abusive comment remains after reporting it.

Welcome

Welcome to c/[email protected]. Broadly, this community is a place to discuss veganism. Discussion on intersectional topics related to the animal rights movement are also encouraged.

What is Veganism?

‘Veganism is a philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals …’

— abridged definition from The Vegan Society

Rules

The rules are subject to change, especially upon community feedback.

Discrimination is not tolerated. This includes speciesism.
Topics not relating to veganism are subject to removal.
Posts are to be as accessible as practicable:
- embedded images of text require alt-text
- posts with an image of text should have a transcription in the body or alt-text
- paywalled articles must have an accessible non-paywalled link;
- use the original source whenever possible for a news article.
Content warnings are required for triggering content.
Bad-faith carnist rhetoric & anti-veganism are not allowed, as this is not a space to debate the merits of veganism. Anyone is welcome here, however, and so good-faith efforts to ask questions about veganism may be given their own weekly stickied post in the future.
- before jumping into the community, we encourage you to read examples of common fallacies here.
- if you’re asking questions about veganism, be mindful that the person on the other end is trying to be helpful by answering you and treat them with at least as much respect as they give you.
Posts and comments whose contents – text, images, etc. – are largely created by a generative AI model are subject to removal. We want you to be a part of the vegan community, not a multi-head attention layer running on a server farm.
No brigading, either off-site or on-site. An incitement to brigade includes two elements: a call to disruptive action and a specific direction outside of this community in which to take that action. Exceptions include:
- Calls to boycott.
- Calls to in-person protest of a government, high-profile individual, or company/organization.
- Votes provided they have a sufficiently broad target audience or provably effective controls against vote brigading.
- Petitions.
All Lemmy.World Terms of Service also apply.

Resources on Veganism

A compilation of many vegan resources/sites in a Google spreadsheet:

vegancheatsheet.org

Here are some documentaries that are recommended to watch if planning to or have recently become vegan:

You Will Never Look at Your Life in the Same Way Again
Dominion (2018) (CW: gore, animal abuse)

Vegan Fediverse

Lemmy: vegantheoryclub.org

Mastodon: veganism.social

Other Vegan Communities

Attribution

Banner image credit: Jean Weber of INRA on Wikimedia Commons

655 users / day
1.18K users / week
1.64K users / month
5.08K users / 6 months
2.65K subscribers
386 Posts
3.48K Comments
Modlog