Exclusive: Campaigners say company’s apparent abandoning of 2030 pledge is a ‘masterclass in greenwashing’

Coca-Cola has been accused of quietly abandoning a pledge to achieve a 25% reusable packaging target by 2030 in what campaigners call a “masterclass in greenwashing”.

The company has been previously found by researchers to be among the world’s most polluting brands when it comes to plastic waste.

In 2022, the company made a promise to have 25% of its drinks sold in refillable or returnable glass or plastic bottles, or in refillable containers that could be filled up at fountains or “Coca-Cola freestyle dispensers”.

But shortly before this year’s global plastics summit, the company deleted the page on its website outlining this promise, and it no longer has a target for reusable packaging.

  • @[email protected]OPEnglish
    16•1 day ago

    Dunno why you’re getting downvoted, 'cause you’re right.

    Corporations sell products THEY’VE created in containers THEY’VE chosen using media THEY’VE hired to create profit for THEMSELVES.

    How in the fuck are regular people at fault here in any way, shape or form?

    • @[email protected]English
      1•20 hours ago

      People choose to drink their rust dissolver. Coca Cola is not like Nestle which is almost impossible to avoid when you buy food. It’s one of many brands of soft drinks, all of which are as necessary in your diet as candy and cigarettes.

      • ms.laneEnglish
        2•19 hours ago

        They make quite a few other products.

        ie. Powerade (try working in the sun at 40+c for a few hours without some electrolyte water, you’d be as good as dead)

        I haven’t bought soft drink in years, but still end up buying products from Coca Cola.

        • @[email protected]English
          1•18 hours ago

          There are plenty of electrolyte drinks to choose from, at least where I live. Also, water with some juice and a little bit of salt works.

    • @slaacaaEnglish
      8•1 day ago

      Exactly. If they weren’t manufacturing and selling plastic trash, people wouldn’t buy it. I try to limit my plastic use, and recycle what I use, but that is not enough.

      Single use plastics should be banned fully, coke and other companies could sell their stuff in glass or harder, reusable plastic.

    • @SlopppyEngineerEnglish
      5•1 day ago

      It would help if they’d stop blasting people with ads and marketing, the stuff designed to override people’s choices.