Beyond Meat CEO says a smear campaign almost killed his business. Here’s how he’s fighting back

fortune.com

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Beyond Meat CEO says a smear campaign almost killed his business. Here’s how he’s fighting back

fortune.com

Sunshine (she/her)M to

veganEnglish • 6 days ago

How a campaign attacking plant-based meat led to a Beyond reformulation

fortune.com

“We reacted by looking inward and asking, ‘How do we make this product unassailable from a health perspective?’” says Beyond Meat CEO Ethan Brown.

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VeganPizza69 ⓋM
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Welcome to c/[email protected]. Broadly, this community is a place to discuss veganism. Discussion on intersectional topics related to the animal rights movement are also encouraged.

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‘Veganism is a philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals …’

— abridged definition from The Vegan Society

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Resources on Veganism

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vegancheatsheet.org

Here are some documentaries that are recommended to watch if planning to or have recently become vegan:

You Will Never Look at Your Life in the Same Way Again
Dominion (2018) (CW: gore, animal abuse)

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