I read a while back that the average Planet Fitness has 6,000 members. If you assume half are paying the minimum $10 and the other the “black card” $25, that means average revenue is around $1.5 million a year (counting annual fees). But it’s pretty obvious there’s no way any gym could accommodate 6,000 daily users.
They make the vast majority of their money from memberships that aren’t used.
I read a while back that the average Planet Fitness has 6,000 members. If you assume half are paying the minimum $10 and the other the “black card” $25, that means average revenue is around $1.5 million a year (counting annual fees). But it’s pretty obvious there’s no way any gym could accommodate 6,000 daily users.