This is absolutely going to crash and burn for Meta. When companies look at the metrics for their posts on these platforms, they’re going to see massive amounts of engagement, none of which converts into sales; and they’re going to stop buying ads on those platforms thinking that their market isn’t there.
Another example of AI being deployed in a place where AI is not useful; though in this case it’s actually harmful to the goal of the company deploying it.
Absolutely. And Vice and Gawker, and to some extent even The Onion. Some survived, some did not. Dropout in particular is one of the few semi-success stories of it. It was called the “pivot to video,” and it’s almost a joke in online content communities now; especially since everyone on these platforms was saying, “we don’t want this!” even as Facebook was saying, “everyone wants this!”
This is absolutely going to crash and burn for Meta. When companies look at the metrics for their posts on these platforms, they’re going to see massive amounts of engagement, none of which converts into sales; and they’re going to stop buying ads on those platforms thinking that their market isn’t there.
Another example of AI being deployed in a place where AI is not useful; though in this case it’s actually harmful to the goal of the company deploying it.
Didn’t facebook fake numbers before for video views which caused e.g. collegehumor to fold because they thought they could rely on facebook for views?
Absolutely. And Vice and Gawker, and to some extent even The Onion. Some survived, some did not. Dropout in particular is one of the few semi-success stories of it. It was called the “pivot to video,” and it’s almost a joke in online content communities now; especially since everyone on these platforms was saying, “we don’t want this!” even as Facebook was saying, “everyone wants this!”