Four years after launching a push for more diversity in its ranks, McDonald’s is ending some of its diversity practices, citing a U.S. Supreme Court decision that outlawed affirmative action in college admissions.

McDonald’s is the latest big company to shift its tactics in the wake of the 2023 ruling and a conservative backlash against diversity, equity and inclusion programs. Walmart, John Deere, Harley-Davidson and others rolled back their DEI initiatives last year.

  • @[email protected]OPM
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    19 days ago

    It’s interesting how quickly these companies are sensing the environment is safe for them to do this.

    I hope no one forgets this betrayal of humanity.

      • @jaybone
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        518 days ago

        You think the administration would somehow punish organizations to continue with DEI programs? What do you think that would look like? Maybe ICE raids, though that’s only going to work on certain people of color.

        • @[email protected]
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          1018 days ago

          Just wait and see what happens with Costco, we’ll have the answer soon enough, maybe nothing, maybe something, but I’m sure president Musk/Trump will try to do something.

        • Lem Jukes
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          618 days ago

          They literally want to shut down whole government agencies for ‘wokeness’…

        • Optional
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          118 days ago

          You think the administration would somehow punish organizations to continue with DEI programs?

          . . . Yes? What are their (in this case, McD) political goals? Deny them. Extort them for millions. Support their incompetent more right-wing competitors.

          • @III
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            218 days ago

            …make a small comment on social media about it, leading to a boycott from their fevered masses and 4 weeks of nonstop conservative media coverage about how despicable of a company they are.

            Let’s not forget the tools they already use.

    • @iAvicenna
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      418 days ago

      they were always in the same mindset anyways profit>humanity