Apple? The iPhone was kind of a big deal. It wasn’t completely original, but nothing ever is. It made the smartphone worthwhile for the average consumer in a way that Palm and BlackBerry and others simply didn’t, and directly led to the mobile ecosystem we have now.

Obviously there were plenty of players in the space but Apple had right combination of features and potential market due to the popularity of the iPod.

Edit: Oh, also the M-series processor. That’s pretty great.