The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.

Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.

  • Dragon Rider (drag)
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    513 hours ago

    The more I’ve learned about technology, the more hardline I’ve become against having it in my life.

    Eventually you’ll decide pottery, clothing, and agriculture need to go

    • Ogmios
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      17 hours ago

      They’re already attacking agriculture for the existential threat of cow farts.

        • Ogmios
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          159 minutes ago

          On the off chance that you’re serious, methane also breaks down incredibly fast, so it’s a complete non issue regardless of how much they produce.

          • Dragon Rider (drag)
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            152 minutes ago

            Drag was being silly because you were being silly.

            Also, the half life of methane in the atmosphere is 9 years. You think that’s incredibly fast? Interesting, guess some people perceive time a lot faster.

            • Ogmios
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              130 minutes ago

              I wasn’t being silly. They’ve literally been pushing that argument.

              • Dragon Rider (drag)
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                127 minutes ago

                Are you sure that wasn’t just an offhand line in the Green New Deal proposal that Fox news decided to run an entire ad campaign on in order to blow it out of proportion and associate environmentalism with “taking away your hamburgers” in the eyes of the voters?