Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

  • Hildegarde
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    14110 hours ago

    “niche market,” is a way of saying they made a bad product few want.

    pickup trucks are hardly a niche product especially in the us

    • @[email protected]
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      8710 hours ago

      I don’t think I’d call that thing a pickup. I’m not gonna run to the farm and pick up a 1000lb bale of hay in that thing. A Baja looks like it has more bed space.

    • @[email protected]
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      4710 hours ago

      It makes more sense if you start from the other side - EVs are a niche market, and an electric truck is a small subset of that.

      The Cybertruck sold 38,965 units last year, vs 33,510 for the Ford F150 Lightning.

      • @faltryka
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        12010 hours ago

        One of the things I love about my Lightning is that it doesn’t look like a fucking cybertruck

      • @[email protected]
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        96 hours ago

        Which is mind boggling, as the Lightning seems like a good, attractive vehicle, while the cybertruck seems like a pile of shit

        • @[email protected]
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          23 hours ago

          The Lightning has also been out for a few years now, so it’s not the “new” thing. Also, I feel like half of those cYbErTrUcK purchases were people trying to resell them.

          • @TehWorld
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            22 hours ago

            Hopefully these people get double-fucked. Moreso because they bought a swasticar from President Musk, but also because fuckyou to people who buy stuff just to resell at a higher margin.

        • @[email protected]
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          16 hours ago

          I have no need for a truck, and I still considered getting one. The Lightning is very impressive all around.

      • snooggums
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        229 hours ago

        They shipped 39k cybertrucks for backlogged preorders that were based on a completely different description of what the truck would be.

        • Optional
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          148 hours ago

          Well yeah, but to be fair, they were lying.

      • @roofuskit
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        79 hours ago

        I’m assuming the electric f150 has greater than 1 wheel drive?

          • @roofuskit
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            13 hours ago

            Regular F150s have single wheel drive.

            • @[email protected]
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              12 hours ago

              Can you explain? I’m not much into cars, but that doesn’t sound right to me. A quick Google suggests maybe you’re referring to the open differential, but I don’t think that means that only one wheel is powered.

        • @[email protected]
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          26 hours ago

          Actually most vehicles are only 1-wheel drive unless they have a locker or similar installed (4x4 would be “2-wheel drive”).

        • @[email protected]
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          -279 hours ago

          I guess making a search online is the one thing slightly more difficult than making an assumption.

          • @Sanctus
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            299 hours ago

            You gotta love these comments in forums. Like the whole point of being here is to discuss and people like this are literally telling you to leave the site. Very useful, much contributions.

    • @NeoNachtwaechter
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      77 hours ago

      pickup trucks are hardly a niche product

      Tanks camouflaged as pickup trucks are.

      • @Duamerthrax
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        26 hours ago

        When did they start importing the Hilux?

    • no banana
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      1610 hours ago

      To be fair, it’s valid to cater to niche markets.

      However, that wasn’t what Tesla was aiming to do.

      • @kreskin
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        3510 hours ago

        cybertruck is barely even a truck at all. its a truck shaped car for rich assholes to look rugged.

        • L3ft_F13ld!
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          9 hours ago

          Try and fail to look rugged. They just end up looking like the douche nozzles they are.

          • @[email protected]
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            109 hours ago

            They’re a comedy show on wheels. They always lighten my mood when I see them. I’m a little smug too, knowing if I had that much money to blow, it wouldn’t be on one of those.

        • no banana
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          9 hours ago

          Which is a very niche market. I’m not part of that market.