Advertising is allllll subconscious. It’s not relying on your conscious choice and reasoning.
You will forget that you saw the advertisement. Then when you go to the store and are deciding between two brands, the idea is that you will pick the brand with which you have greater familiarity with (the one you’ve seen more adverts of), since your brain interprets familiarity with trustworthiness. All of this is done subconsciously without you even noticing.
Advertising isn’t a billion dollar per year industry for no reason. The reason being, that it works.
Advertising isn’t allllll subconscious, even if mere exposure and priming can be powerful. If ads were all subconscious, they wouldn’t try to get your attention and make you actually think about them. On top of that, backfire effects can overwhelm the subconscious approval, as can consciously making note of it.
I actually want to avoid products all together when I see ads. It makes me question whether or not I need it or alternatives, and often times, I decide that I don’t. Every ad also represents the entire capitalist system to me. They remind me who the enemy is.
In fact, the fact that we call the industry “Public Relations” (which is fucking hilarious in my opinion) was itself an advertising- or brainwashing- campaign.
Advertising is allllll subconscious. It’s not relying on your conscious choice and reasoning.
You will forget that you saw the advertisement. Then when you go to the store and are deciding between two brands, the idea is that you will pick the brand with which you have greater familiarity with (the one you’ve seen more adverts of), since your brain interprets familiarity with trustworthiness. All of this is done subconsciously without you even noticing.
Advertising isn’t a billion dollar per year industry for no reason. The reason being, that it works.
Advertising isn’t allllll subconscious, even if mere exposure and priming can be powerful. If ads were all subconscious, they wouldn’t try to get your attention and make you actually think about them. On top of that, backfire effects can overwhelm the subconscious approval, as can consciously making note of it.
I actually want to avoid products all together when I see ads. It makes me question whether or not I need it or alternatives, and often times, I decide that I don’t. Every ad also represents the entire capitalist system to me. They remind me who the enemy is.
edit: spellz
TLDR brainwashing. If we just rename advertising to brainwashing, people will understand it better.
Yup. Or propaganda. Because that’s what it is.
In fact, the fact that we call the industry “Public Relations” (which is fucking hilarious in my opinion) was itself an advertising- or brainwashing- campaign.