IMO this is not surprising, I actually considered buying stock in Netflix, because they were so low.

I’m guessing the ones to complain the most, were the ones who were at the free end of those shared passwords.

I don’t use Netflix myself, but adding advertising for slightly cheaper subscriptions, and ending password sharing, seemed like an almost guaranteed win for Netflix to me. At least in the short term.

People here may disagree and find it outrageous, but most people probably don’t care enough to make a big deal out of it, and will simply choose the option that suit their needs best.