I’ve been mulling over Janus Rose’s recent 404 Media article, “You Can’t Post Your Way Out of Fascism.”. In many ways, she’s not wrong. But once again people are ignoring an entirely other way of doing social media that can, in fact, fight fascism.

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What is to be done? Well, Rose argues that there is no antidote to Trumpian poison to be found in merely taking to social media and posting about his (or Elon Musk’s, or Pete Hesgeth’s, or any other Trumpist’s) bizarre or cruel statements. “If there’s one thing I’d hoped people had learned going into the next four years of Donald Trump as president,” she writes, “it’s that spending lots of time online posting about what people in power are saying and doing is not going to accomplish anything. If anything, it’s exactly what they want.”

. . .

Can folks doomscroll on the fediverse? Yes. Can folks post on the fediverse? Yes. Might they post about the latest outrage of Trump? Yes, definitely.

Does that mean they are failing to fight incipient fascism? No.

In fact, I argue that the act of running, moderating, and participating in federated social media is precisely the sort of organizing that Rose calls for. It’s just taking place in a media environment, rather than, say, in an NGO’s offices in a city.