Summary

Tesla’s European sales plunged 45% in January, while the EV market grew 37%, with rivals like Volkswagen and Renault gaining ground.

Production changes for the Model Y is claimed to contribute to lower sales, but Elon Musk’s political controversies also sparked backlash.

Musk’s support for far-right parties and attacks on European leaders have made him unpopular, as polls show negative perceptions in Germany and the UK.

Tesla’s struggles come as European automakers face stricter emissions targets, increasing competition in the region’s growing EV market.

    • @Buffalox
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      47 hours ago

      Yes, and this is a very important factor if you want to get or stay ahead.
      Intel had their famous Tik-Tok strategy up until 2016, and when that broke, Intel broke.
      Nvidia had a similar strategy churning originally out new GPU models at twice the speed of competitors. And Nvidia is now the most successful chip making company ever.

      This article is a bit more modest than twice the speed, stating only 30% faster development cycle in China, but there is no doubt the Chinese market is extremely competitive:
      https://www.msn.com/en-us/money/companies/how-china-is-churning-out-evs-faster-than-everyone-else/ar-BB1jhlzH

      • @reptar
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        131 minutes ago

        Intel had their famous Tik-Tok strategy up until 2016,

        It took me an unreasonable amount of time to realize what you meant