Normal is a chain of shops from Denmark selling personal care and make up products at good prices. Also cleaning products, snacks and beverages.
Currently have shops in the Nordics (Denmark, Finland, Sweden and Norway), Netherlands, France, Spain and Portugal. Most of the brands are from Denmark but also from Germany, United Kingdom and other countries. Here they have several Spanish brands but I suppose they will have brands from the country the shop is opened.
Same for IKEA, the cheap food is a draw to lure you in and then the maze of a store makes it stay and buy things.
True! And I think Normal and also the Danish Tiger store copied this maze-layout from IKEA. It does work on people (including me).
Edit: added a word