Musk’s problem is that he completely alienated what had been Tesla’s core base of consumers.

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      Most presidents avoid promoting or endorsing products because executive branch employees are prohibited from doing so on behalf of friends and relatives. In Mr. Trump’s first term, one of his advisers, Kellyanne Conway, was reprimanded for violating those rules when she urged people to buy Ivanka Trump’s fashion products.

      But those rules do not apply to the president.