I’ve seen others recently, but the two I saw today are a Capital One commercial and a Progressive commercial.
In the first, the Capital One guy is talking to a couple of people. He is asked what he does for fun, and he does not know what to say. Then, they cut to him getting ready to sleep at the bank.
Another is the Progressive commercial where Flo talks with another woman about vacations. The other woman doesn’t seem to know what a vacation is. Flo begins describing what one is. In the end, she says she doesn’t really know, gives up, and says she’s never been on one either.
I was thinking about them while driving and came to the title thought.
Well, you just start like most anything, I guess. I talk to them. A commercial comes on and I say why I don’t think it’s good to listen to. I talk about them targeting children, why that’s a problem, normalizing unhealthy things, predatory practices for poor/uneducated/whatever, and so on. I point out specific wording or presentation that makes it problematic and explain it. They probably don’t understand most of it yet, but the way I look at it, I’m planting seeds that’ll make more sense when they’re ready for it.