One half-serious answer is that nobody understands what the Swiss model actually is. Even in Switzerland it’s not always clear. For some, it’s a “customised quasi-membership” of the EU; for others, it’s the core of an old struggle to stay free of it. But in a heated context like the Brexit referendum, vagueness can be useful.
And you’re not giving us anything? Just the link? Lazy post.
Huh? What were you expecting on a link aggregation site?
An excerpt in the post body, if you’d be so kind.