Given the wrapped Pixel phone, tablet and watch in the screenshot, a good guess is that Google Store will celebrate the company’s 25th anniversary by discounting the Europe prices of those devices in a week. So if you’re in Europe and were planning to buy a Pixel, try to hold off a bit 😁
Google Store celebrated that same anniversary a bit early in Japan and slashed the prices of Pixel devices by 25%: https://9to5google.com/2023/07/30/google-store-25th-birthday/
There’s no guarantee we will see the same discounts, but it’s worth a shot!
EDIT: clarified that it’s in Europe only for now.
If we’re lucky and we get the same 25% discount as in Japan, the price of the Pixel 7a on Google Store would fall from €509 to €381.75 (compare that to the best deal currently on Amazon that is €479). That would make it just unbeatable.
I expect other retailers to drop the prices of the Pixel 6a as a result, otherwise people would just prefer the Pixel 7a on Google Store as the prices would be too close.