The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • @tabularEnglish
    1•1 year ago

    What are you suggesting?

    • @SCBEnglish
      1•1 year ago

      It’s harder to sell a modular product off an assembly line.

      • @tabularEnglish
        1•1 year ago

        You mean more expensive to design, and sell the parts rather than sell as a whole?