The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

    • SCBEnglish
      1·
      2 years ago

      It’s harder to sell a modular product off an assembly line.

      • tabularEnglish
        1·
        2 years ago

        You mean more expensive to design, and sell the parts rather than sell as a whole?