A fresh report into Unity’s hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.
MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity’s own LevelPlay ad platform.
The report quotes industry consultants that say this move is an “attempt to destroy” Unity’s main competitior in this field: AppLovin.
There should be a law against offering something for free for a long time, until many other businesses rely on it then make it pay to a point of breaking all those businesses. It’s one thing changing the price of a product that’s customer facing but if you market to other businesses that’s not okay. I guess it’s up to businesses to look in the contract for a clause that states that the product will be free forever or that they need X time warning before making it pay.
Tech companies wouldn’t exist. It’s literally most of their business plans.
Good.
Changing from free to paid is fine. Doing it retroactively is not.
Once a game is in development using their product the terms need to stay the same.
I disagree. If you state that it’s free until X bench make and you make the change after that benchmark it’s fine. If you don’t, then users should be able to seek compensation
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This is a bullshit hypothetical that has no relevance for Unity. Unity is a well established company, that has been very successful after they revised their model to be more Indie friendly. This is a money grab attempt pure and simple. And it’s a money grab that is so bad it might actually kill Unity.
Unity technologies has never made a profit since it was founded. It’s still a company aiming at growth by burning money. Their losses have only increased since they went public.
I’m pretty sure that when Unity was headquartered in Denmark it made a profit. But I may be mistaken, because it was hyped as a danish enterprise success.
When they changed the license to be more Indie friendly a few years back, that too was hyped as a huge success.
But I can see on Wikipedia that Unity Software Inc. has a negative net income of $921 million on revenue of $1.4 billion.
That’s an insane loss, meaning that they basically operate at 50% loss! How or Why they ended up that badly is beyond me. It’s so bad it smells like something is not quite right with those numbers.
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I wasn’t talking about whether they have expenses, If I recall correctly they have about 7000+ employees.
Generally that kind of company only collaborate on huge projects, smaller projects don’t get that level of service, bust are generally referred to a developer forum, where their questions may be answered by in-house personel. This is as I understand it common, but I’m not a pro gaming programmer, although I used to know a few decades ago.
Fun fact, the story now is that it was a Unity employee who made the death threat!?
It was a private company back then so I don’t think there is financial info available. But at least it seems that the reports they filed for IPO indicated they had made loss for a few years prior.
My problem with it is not monetizing; it is the changing of your monetization to affect games that were sold under a different model. If this was just the new TOS, ok fine. It would suck, but it’s their right to make whatever shitty monetization they want. But retroactively inflicting this on games? Shocking the development world with only a few months warning when game development takes years? No, that is not ok.
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