It’s not clear why they don’t just serve ads in the API and require them to be displayed, or implement profit-sharing with 3rd party devs (as in, they pay reddit a portion of their income from ads/subscriptions). The only clear reasons would be for control and to pump up numbers for the IPO.
Good point. They wouldn’t be able to see what posts you’re looking at and how long. However, they would still see all the posts you interact with (upvote, comment) and build a profile based on that data. Surely that must be enough to serve somewhat relevant ads?
From a silo-based business plan’s perspective, that doesn’t make sense. Why would you invest time and effort in supporting someone else having direct access to your users? Better to just nuke all the third party apps, and regain full control. The users are just a nuisance, never mind the third party app developers.
It’s not clear why they don’t just serve ads in the API and require them to be displayed, or implement profit-sharing with 3rd party devs (as in, they pay reddit a portion of their income from ads/subscriptions). The only clear reasons would be for control and to pump up numbers for the IPO.
They’re likely more interested in control than revenue.
It’s got bespoke tracking and mining. Fuck that shit app and spez
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Good point. They wouldn’t be able to see what posts you’re looking at and how long. However, they would still see all the posts you interact with (upvote, comment) and build a profile based on that data. Surely that must be enough to serve somewhat relevant ads?
From a silo-based business plan’s perspective, that doesn’t make sense. Why would you invest time and effort in supporting someone else having direct access to your users? Better to just nuke all the third party apps, and regain full control. The users are just a nuisance, never mind the third party app developers.