It’s all about the bubbles.

Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.

  • @PorgeyEnglish
    4•1 year ago

    While I agree, Apple is being obnoxiously stubborn and it truly only does benefit Apple users as well, it just feels disingenuous from Google. It more feels like they want to get their product onto Apple devices. If Apple could implement RCS the way they wanted to and interoperate with Google, then I think it would be a more valid argument (and I suppose they can, but Apple would be caught dead investing money into something like that). But Google clearly wants Apple to use their own version and is putting up this annoying ad campaign to mask it. (As far as I know, the standard RCS implementation doesn’t even include E2EE, rather it’s something unique to googles implementation, correct me if I’m wrong). Google uses encryption as a talking point in their ad campaigns and is honestly for me the biggest reason for it to be used in iOS. Otherwise the experience is only marginally better than sms, and I wouldn’t expect Apple to even bother with it. At least with encryption one can challenge Apple‘s stance on being a privacy focused company…

    Im also a software engineer and it’s annoying as hell that Apple is stubborn, but from a business perspective, it’s a gold mine for Apple - ecosystem lock-in is just too valuable to them as a company.

    • NatanaelEnglish
      3•1 year ago

      Google’s encryption extension is published so anybody could implement it (if you already have enough access to create your own client, like Samsung)

    • @TrickDacyEnglish
      2•1 year ago

      Has apple tried to work with Google on the RCS version? If not, I see everything you’ve written here as an invalid false equivalency

      • NatanaelEnglish
        4•1 year ago

        They haven’t really. What they really should do is run their own RCS server and federate and support the e2e extension, but they don’t want to.

        The most annoying part is that the imessage encryption protocol is so far behind state of art (same underlying encryption protocol with small RSA keys and no deniability since ~2011 when Signal has been around since 2010 with a better protocol). Meanwhile Google based their encryption extension on the Signal production. It would be a solid security improvement if Apple adopted it.