Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
Right wingers hated the decision a lot. Bud Light did not want to lose customers so they caved.
And in trying to save the transphobe dollar, they pissed off everyone else. Maybe this will teach companies to just support them and ignore what the right wing/transphobes (I know, I repeat myself) complain about, because you know you can’t count on them once you capitulate.
How does no article seem to get this? I was geared up to buy cases of bud light for my 4th of July bash, explicitly because of the conservative reaction to that event. I don’t even like Bud Light generally, though I’ll admit a cold Bud Light Lime in the summertime can be refreshing. Then Anheuser-Busch fired the people responsible and backtracked.
Nope.
Now you have lost the business of the bigots and the allies, Anheuser-Busch, well fucking played. You deserve this “hardship” (which we all know is a blip at most) for having no fucking spine and caving to bigots.
Who exactly is everyone else?
Seems like bud light is the meathead beer for jocks at college parties or cookouts.
Companies should just stay out of politics. No matter the position they take, they will be alienating customers.
That’s a position only the privileged can take.
I remember when the left was railing against corporations and working to limit their reach in politics. Not begging them for validation and pushing them to be more involved in politics.
There’s a difference between taking a stance on social issues and bribing a government official.
Smart business move.