Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

  • @TrickDacy
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    51 year ago

    Bud light is awful. It’s watered down and barely has a flavor. American beer is not bad in general anymore, but it definitely used to be. This is one of the beers from the hayday of shitty American beer.

    • @MeanEYE
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      21 year ago

      I like Mexican beers in the summer. They have significantly different and lighter taste than what we have here, but with lemon they are very refreshing. Is it the same kind of lighter taste or even more watered down?

      • @TrickDacy
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        11 year ago

        Nah, it’s got like no flavor at all

        • @MeanEYE
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          11 year ago

          Am finding it incredibly worrying that so many people are on point with explanation like “minus the flavor”. Now I don’t even want to try it, not even out of curiosity.

          • @TrickDacy
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            11 year ago

            You aren’t missing anything