Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
I like Mexican beers in the summer. They have significantly different and lighter taste than what we have here, but with lemon they are very refreshing. Is it the same kind of lighter taste or even more watered down?
It’s like that, but minus flavor.
Ouch.
Nah, it’s got like no flavor at all
Am finding it incredibly worrying that so many people are on point with explanation like “minus the flavor”. Now I don’t even want to try it, not even out of curiosity.
You aren’t missing anything