Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

  • netburnr
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    87 months ago

    Some of us are data holders and have Gigabit internet with options to go even higher. Don’t count out the little guys ability to share massive amounts of data… been doing it since zip drives and CDs

    • Traister101
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      7 months ago

      Let’s say only 500gb of video are uploaded every hour in this hypothetical federated YouTube (actual volume for the site looks to be ~200tb an hour). Are you honestly going to argue just that is even conceivably maintainable? You have to infinitely add storage space, multiple TBs a day.

    • @[email protected]
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      97 months ago

      Have you seen the sheer amount of data hosted by YouTube though? There’s no way any amount of hobbyists are going to hold a candle to that.