IBM, a major advertiser on X, has pulled its spending from the social media platform, whose employees are grappling with what to tell its other advertisers, according to internal messages.
  • @makyoEnglish
    6•6 months ago

    I think it’s like those commercials you sometimes see like during a big sporting event or something where it’s over and you’re like - what company is that and why would I care? They really do sometimes put an ad out in front of millions of eyes knowing there are only a few dozen in the audience who would care. But those eyes have the power to make million dollar purchases for their companies.

    • @PowerGloveSoBadEnglish
      2•6 months ago

      But that’s so inefficient-- what if half weren’t paying attention? Just pick one or two, and send a $12M escort with beer to “win them over.” Easier, and the money goes to people that deserve it instead of ad agencies.

      • @[email protected]English
        3•6 months ago

        They’re also doing that when they know specific names and addresses but that isn’t always the case. Lots of Americans watch the super bowl and there’s a good chance a couple of them do million dollar purchases for what they sell or might do that in the near future.

        Same reason why higher end car companies advertise heavily in league of legends which is played by mostly younger people who don’t have much money yet. Sure there are some that can afford to buy those cars but also some kids who’ll grow into careers where they eventually be able to afford those cars.