'It’s a win for everyone" except if Google (and Apple) were to start playing “fair”: no more restriction on apps, but they charge full price for the service of hosting and providing a searchable store to something million users. That way, only big business that can pay for that kind of service will be able to use each platform’s “main” store, and every (big business owner) will be happy.

There’s no free meal in there. Not for the majority of users, at least.