I don’t think anyone should ignore Trump or the rise of fascism. I’m saying that you don’t feed the trolls with attention. We should get updates on the various court cases and pay attention to justice being done. But if he and his followers pitch a nutty on social media, that’s not news, and paying attention to it amplifies the message. Debating the crazy nonsense shifts the Overton window further away from reasonable discourse.

It’s how he was elected in the first place. Covering Trump was good television. Lots of viewers tuned in to see what ridiculous fucking bullshit he was say or do next. Making a spectacle of it, building the circus tent around it, made it more powerful because it has no shame. It has no desire to speak truth or be virtuous. Trump and his troll army want you to get down into the mud and wrestle until you’re too tired to fight actual, serious people. Shining a light on it won’t kill the disease, it will encourage it to grow.

Think of it like a child’s temper tantrum. You don’t get down on the floor of the department store and argue about why they can’t have ice cream before dinner. You deal with the tantrum, whether it’s taking them home or otherwise punishing bad behavior, but you don’t engage in the tantrum.