MoffettNathanson estimates that US pay-TV lost a total of about 900,000 subs in Q3 2023 – a worst-ever third quarter for the industry. That poor result left US pay-TV shrinking at a record pace of 7.3%.
US pay-TV subscriber base eroding at record pace::undefined
The problem is that OTT services are going to the adv model too. They expect that we pay a minimum subscription cost and watch advertising…this is crazy
The problem is that OTT services are going to the adv model too. They expect that we pay a minimum subscription cost and watch advertising…this is crazy
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