Searching for information on the International Court of Justice hearings yielded an Israel-sponsored ad calling the ongoing genocide hearing against it “meaningless.”


Israel is defending itself against allegations that its siege of Gaza is a genocide with Google search ads, in what appears to be a world first.

A Google search for the ongoing hearing against Israel at the International Court of Justice (ICJ) yielded an ad calling South Africa’s genocide case against it “meaningless” and linking to an Israeli government website for some users on Thursday. Motherboard viewed the ad, which appears above news coverage of the hearing being held in the Hague in the Netherlands. Google told Motherboard it reviewed the ad against its policies and did not take any action.

The ad was first noted on X when a user posted a screenshot of their Google search for “icj” which yielded a sponsored ad titled “Israel response to Hague ICJ” above the Google information panel for the ICJ. The ad includes subheadings of “October 7th: The Invasion” and “The North Border,” as well as survivor testimonies and resources.

Motherboard was not able to replicate the search using only the term “ICJ,” but was able to find the ad when searching “ICJ Israel.” The ad’s descriptive text reads in full, “SA’s claim is meaningless—the malicious blood libel advanced by South Africa seeks to slander the State of israel. South Africa’s claim lacks any factual or legal basis and renders meaningless.”

The ad links to the Israeli government website govextra.gov.il. The page lists information about Hamas’ Oct. 7 attack which killed 1,200 Israelis, and a video claims that “Israel is doing everything in its power to prevent harm to innocent civilians in Gaza and is acting according to international humanitarian law.”

read more: https://www.vice.com/en/article/m7b48q/israel-defends-itself-against-hague-genocide-allegations-with-google-ads

  • @assassinatedbyCIA
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    3111 months ago

    That so called global superpower would rather invade the ICJ than recognise such a ruling. Let’s be real here.

        • @[email protected]
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          -1611 months ago
          1. The US cannot purport to defy an ICJ ruling meant for Israel.
          2. The US cannot stop the other ratified nations from carrying out their sworn obligation to stop genocide under the international genocide convention.
          • @[email protected]
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            1311 months ago
            1. The US cannot stop the other ratified nations from carrying out their sworn obligation to stop genocide under the international genocide convention.

            What you want here is a normative statement , not a descriptive one. In other words, yes the US can definitely prevent others from intervening against Israel. Whether they should is another matter.

          • @assassinatedbyCIA
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            1111 months ago

            America was happy enough to threaten one. What makes you think they won’t threaten the other?

            • @[email protected]
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              -911 months ago

              What ifs don’t add anything to the argument.

              Anyway, here’s to hoping other nations will do the right thing when the ICJ ruling is passed and hold all the financial supporters of genocide against Palestinians to account.

              • @assassinatedbyCIA
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                1111 months ago

                They won’t, we have to be realistic here. While I want the opposite to be true. America does whatever it wants when it comes to international law. It’s very much ‘rules for thee but not for me’ with the states.

                • @[email protected]
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                  -511 months ago

                  Ruling is against Israel, maybe we can hope to see the U.S mentioned as a co-conspirator but am not keeping my hopes up.