Ford is cutting production of the electric F-150 Lightning pickup. Although sales increased by 55 percent last year, they're growing more slowly than the company anticipated.
Sure, for internal combustion trucks, but we’re talking about their F150 EV.
Ford sold around 21,000 F-150 Lightnings in 2023. Rivian sold around 19,000 R1T pickups and 23,000 R1S SUVs on that pickup platform. And there is still a wait time to get Rivians. They’re not manufacturing fast enough to meet demand, while Ford is winding down.
The F150 is the best-selling vehicle in the US, several years running. Rivian is a fucking blip on the radar comparatively.
The Ford F-150 is the #1 Leased company truck, most civilians go with RAM when buying a personal truck, anything but Ford really.
Sure, for internal combustion trucks, but we’re talking about their F150 EV.
Ford sold around 21,000 F-150 Lightnings in 2023. Rivian sold around 19,000 R1T pickups and 23,000 R1S SUVs on that pickup platform. And there is still a wait time to get Rivians. They’re not manufacturing fast enough to meet demand, while Ford is winding down.
Strange how dealers able to charge obscene markups for them and yet Ford cites “waning demand”?
It’s typical bullshit.