Experts in social media and advertising say an advertiser exodus has left X reliant on smaller, less reputable ad buyers.
  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI “undressing” apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

  • @garretbleEnglish
    5•10 months ago

    I’m curious about what their definition of “engaged” is. I imagine most people don’t make comments on YouTube videos, but twitter’s main focus has always been posting and commenting on others’ posts.

    • @zeppoEnglish
      3•10 months ago

      Scrolling by a video without even looking at it counts, apparently.