One of Google Search’s oldest and best-known features, cache links, are being retired. Best known by the “Cached” button, those are a snapshot of a web page the last time Google indexed it. However, according to Google, they’re no longer required.

“It was meant for helping people access pages when way back, you often couldn’t depend on a page loading,” Google’s Danny Sullivan wrote. “These days, things have greatly improved. So, it was decided to retire it.”

  • aname
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    1531 year ago

    They are an Ad company, and using cached page doesn’t bring ad money to their clients

    • kratoz29
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      81 year ago

      Make sense, it seems that they have been having lots of meetings regarding how to maximize its revenue

    • @Juvyn00b
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      11 year ago

      They’ll reintroduce the feature with their own ads embedded.