It seems like if what you’re showing is what you understand they find appealing and fun, then surely that’s what should be in the game. You give them that.
But instead, you give them something else that is unrelated to what they’ve seen on the ad? A gem matching candy crush clone they’ve seen a thousand times?
How is that model working? How is that holding up as a marketing technique???
Data harvesting. How many people just click “Accept” for every permission an app wants? It doesn’t matter if the people never open it or delete it right away, it only takes seconds for the app to scan all that data and send it off once it has access.