It seems like if what you’re showing is what you understand they find appealing and fun, then surely that’s what should be in the game. You give them that.
But instead, you give them something else that is unrelated to what they’ve seen on the ad? A gem matching candy crush clone they’ve seen a thousand times?
How is that model working? How is that holding up as a marketing technique???
The ads also have obvious mistakes in the gameplay. That’s to deliberately induce frustration in the viewer, who thinks they would be able to do better.
Can’t cite sources, just want to reaffirm. Kept running into that concept when researching game design, advertising, psychology.
Yeah, advertising is one of those things where it superficially looks awful. Then you study the details, and it only gets worse.
Its also an old trick of greengrocers. They put a sign up advertising “tomaetoes” People come in to correct them and end up buying stuff