Where everyone’s an influencer and everything’s for sale
www.theverge.com
My month on an app filled with amateur influencers.

The video feed of Flip, a short-form vertical app, is a 2020s QVC in a nightmare, as if a bunch of teens started an influencer marketing agency where brand safety is not a real concept. It doesn’t really matter what’s in these videos, as long as the product being reviewed is linked below.

  • @zeppoEnglish
    15•9 months ago

    Sounds like pure hell. I have a question about this though:

    Someone is silently laughing off-camera

    • @cm0002
      11•9 months ago

      Idk sounds kinda fun lol

      People don’t want to keep buying products from paid shills that say each camera, pillowcase, or teeth whitening strips are amazing, brilliant, must-buys, Agha’s thinking goes. They want unscripted, real people talking about products, even if it’s at times excruciatingly awkward to watch.

      She’s…not wrong…lmao

      • @gedaliyahOPEnglish
        4•9 months ago

        Of course real unscripted people talking honestly about products is not what this app provides. It is still shilling just far less polished.