Kellogg’s is advertising cereal as an affordable dinner for people struggling with the rising cost of food — but some consumers aren’t happy with the cereal maker’s approach.

WK Kellogg CEO Gary Pilnick told CNN last week that the messaging was “landing really well” with customers.

“Cereal for dinner is something that is probably more on trend now, and we would expect to continue as that consumer is under pressure,” he said.

But the reaction to his comments on social media suggests otherwise.

“What the hell kind of dystopian hellscape is this?” one user wrote on a TikTok with almost 150,000 views. “Give the peasants cereal for dinner!” another commented.

  • @givesomefucks
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    349 months ago

    Wasn’t Kellog founded to make people stop masturbating?

    They’re not known for having intelligent things to say.

      • HonkyTonkWoman
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        39 months ago

        You could swap “weird” & “fucking”, & the sentence would still be accurate.

        Maybe not grammatically correct, but accurate.

    • @Buddahriffic
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      79 months ago

      They were started by two brothers, one who wanted to make food so bland people wouldn’t masturbate and the other who just wanted to do a capitalism. Capitalist one fucked the Puritan one out of control but is still doing capitalist things.

      Corn flakes and frosted flakes were literally the first cereals I got tired of though, so I just go through life not giving a fuck what they are doing.

    • @thesohoriots
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      59 months ago

      Free cold water enemas in every box!