The French government issued a decree Tuesday banning the term “steak” on the label of vegetarian products, saying it was reserved for meat alone.
The French government issued a decree Tuesday banning the term “steak” on the label of vegetarian products, saying it was reserved for meat alone.
I don’t think “vegetarian steak” is a confusing term, especially not intentionally so. It aims to recreate some of the consistency/taste of steak. I also never personally witnessed them packaged in a way that was intentionally confusing: they are in a different isle/stand and use completely different containers (actual meat is in black polystyrene with transparent plastic, vegetarian alternatives are packaged in green polystyrene with a colorful label).
Now maybe my experience isn’t fully representative, but I’d like proof of deceitful marketing happening before legislating this stuff. Right now what this looks like is culture war bullshit against a made-up problem.
It’s not a made up problem, bit you are right it might slip I to the culture was bullshit department soon.
You not thinking that this is confusing is irrelevant, there are more people put there including oldies that don’t bring their fucking glasses at the supermarket with them.
Point is that countries like France take seriously food mislabelling (in my opinion rightly so), this is nothing different that fake mozzarella, parmigiana or champagne. There are ways to prevent confusing customers, this law is one of them.
Have your marketing department go crazy with a catchy new name for your amazing plant based creation.