Calling them “free-form ads,” Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.
The ads, meant to mimic the site’s megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.
According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.
The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.
Which counts as engagement.
And doesn’t bother Steve Huffman because you’re using his Reddit username, and by doing that you’re talking about Reddit, effectively promoting it. Stop using “spez” and start making it so Steve Huffman has trouble giving his real name to a real hotel, restaurant, etc. because they say “oh, that asshole?”.