Calling them “free-form ads,” Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site’s megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

  • @waterSticksToMyBalls
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    1332 months ago

    My first subreddit to get banned was one dedicated to pointing out obvious ad campaigns.

    • @Agent641
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      2 months ago

      “How do you do, fellow redditors? Pray tell, of all the Dodge Ram variants, which one is your favorite, and what make it your choice as a discerning American patriot?”

    • @[email protected]
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      322 months ago

      And I bet it was banned before the infamous subreddit about underaged girls or even before bans of incel network

      • @waterSticksToMyBalls
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        12 months ago

        If was that post jail bait but pre incel ban wave if I recall correctly. They said it was targeted harassment/brigandine bc all the posts specifically named the accounts pushing each campaign.