• @[email protected]
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    319 months ago

    wtf I never heard of this game before. How come a game that cost ~$140 million had virtually no marketing except for Will Smith posting it on his youtube channel?

    • @Crashumbc
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      69 months ago

      Rich People’s ego. He thinks his “name” is enough that he doesn’t have to market.

    • @Furbag
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      49 months ago

      95% of the budget went to paying Will Smith.

    • @[email protected]
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      29 months ago

      The post-apocalyptic zombie shooter allegedly had more than 300 developers on it and a budget of nearly 1 billion yuan (around $140 million)

      The word “allegedly” is doing a lot of heavy lifting there. There is no way on this Earth that a mess like that cost $140 million to develop, unless somebody pocketed $130m of that and then just outsourced the rest to a tinpot Z tier studio.

        • @[email protected]
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          29 months ago

          He wishes he got that from it, and looks like he was barely involved other than a quick poorly made advert and use of his face. It’s not even his voice in game.

          The whole thing looks like it was thrown together in Unity by a dozen people from mostly stock assets. If that figure is anywhere near accurate then Tencent got scammed.

    • @[email protected]
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      19 months ago

      “We can save millions in advertising, just get your friend Will to post about it, it will be great.”

    • @reflectedodds
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      -69 months ago

      For real, I might get it to try it out. I’m learning about it from this post.