Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

  • @Buffalox
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    128 months ago

    Our TV can fortunately bypass all the “smart” shit, and run like dumb monitor, maybe because it’s an older TV? We use it with an external computer with Linux mediacenter, where we have full control and no adds.
    Would it even be possible to run a new “smart” TV as a dumb monitor?

    We are very happy with our TV, because we can run it as a plain monitor no problem, but it could break.

    • @[email protected]
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      58 months ago

      Would it even be possible to run a new “smart” TV as a dumb monitor?

      Never connecting the TV to the internet and never updating the firmware usually works. If they are determined to show you ads, they may not let you use the TV without an internet connection though. I would suggest that you avoid buying a roku TV.

      • @ArbiterXero
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        88 months ago

        Okay but they can also mesh the TVs with your neighbour’s tv of the same brand so that if your neighbour’s TV has internet, your TV can leapfrog onto his tv to download the ads

        • @[email protected]
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          68 months ago

          Open the TV, find the antenna, desolder it and replace it with a 50 ohm resistor. Now the WiFI will no longer have enough range to connect to your neighbors.