Whether it be to do your job, get your schoolwork done, clean your house, work on your creative passion, etc.
Bonus points if you’re someone without reasonable self-control so saying something like “I can only have a cookie after I do this/while I do this” doesn’t work for you and you’re just going to eat the cookie and not do it.
Panic and dread of deadlines gets you flying faster than red bull ever could, so why not mix the two for pure adrenaline wings.