- cross-posted to:
- privacy
- cross-posted to:
- privacy
YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.
“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”
Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.
They’ve already been doing very similar stuff on iOS for years. Like when I adjust the audio in the middle of a video, pause briefly and want to continue or literally just pick up my phone from the table, an ad break starts. Just when the app knows your attention is on the phone, they shove it into your face. Now they will just play ads before you tap continue, not after.