EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • FiveMacs
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    1281 month ago

    Good, do it.

    Let your player base dwindle some more. I already outright refuse to play EA crap. Fill it with ads, make ads mandatory before and after all loading screen.

    Want to equip new gear? Forced ads Want to save? Forced ads

    Put so many ads that you make bajillions. Do it ea I dare you.

    • @foggy
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      301 month ago

      I hope they do it, shorting their stock will be easy af.

    • @[email protected]
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      181 month ago

      Here’s another great idea: persistent ads. Have ads take up a portion of the screen always. Players may want to shop while fighting a boss or taking a shot on goal.

      • @[email protected]
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        121 month ago

        Different portions of the screen

        Otherwise it’s too vulnerable to a common blocking technology

    • @Wogi
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      81 month ago

      An EA exec got hard reading that