What could help triple-A games get even bigger right now? According to EA CEO Andrew Wilson, the answer lies in ads.

During a recent earnings call Q&A, Wilson was asked by an analyst about “dynamic ad insertion” in triple-A titles as a means of revenue. While he thinks it’s “still early” for that, he noted its potential as a “meaningful driver of growth” for the publisher.

In fact, internal teams at EA are already exploring “very thoughtful [ad] implentations,” Wilson revealed. For him, the important thing is to build up communities in games, then figure out how ads are potential growth drivers.

    • @[email protected]
      link
      fedilink
      English
      47 months ago

      Does anyone else think it’s odd that Newman’s Own did this? I’ve never seen much advertising from them in general. And they’re one of the few companies that seems actually okay, kinda the anti-Nestle.

      • @[email protected]
        link
        fedilink
        English
        67 months ago

        It’s also a very weird fit. So in NA, the hero goes to… a salad dressing vending machine? And just eats a full bottle of sauce?

        • key
          link
          fedilink
          English
          77 months ago

          It’s popcorn not salad dressing.

            • key
              link
              fedilink
              English
              47 months ago

              I guess their advertising campaign wasn’t very effective!

              • @[email protected]
                link
                fedilink
                English
                27 months ago

                No, I mean, I am in Europe, I had Tonic Trouble Crunch Edition.

                We do get Newman’s sauce here, but I don’t remember seeing the other products.